3 Ways to Simplify Your KidMin Social Media Strategy

Social media is a valuable tool at our disposal, especially when it comes to partnering with the parents in our ministry and connecting beyond Sunday morning, but it can feel overwhelming, time-consuming, and intimidating. So here are 3 ways to simplify your KidMin social media strategy so you can better utilize this tool for discipleship:

1. Lean into short, simple content. B-roll is short, supplemental video footage (like scenery, close-ups, or action shots) used to add visual interest and context. You don’t have to have a 2-minute or even 1-minute video of you talking for every video post. Use short clips of 5-10 seconds from a Sunday morning and add quotes, information, Bible verses, reminders, etc. as text over the b-roll. This works for carousel posts too! Choose one picture. Add a text box over the picture. Change the text on each graphic in the carousel series. This is great for lists, continuing sentences, etc., like 3 prayers to pray over your kids today, 2 questions to ask your kids in the car on the way to school, 4 verses kids 5 and under can memorize, etc. Use this Sunday morning checklist of b-roll footage to capture. Pro tip: Hand this list to a high school volunteer and let them shine!
2. You don’t need fancy gadgets or gear. All you really need is your phone and some decent lighting (like near a window). Just make sure there are no bright lights behind you (keep the light source in front of you whenever you can). The only thing I’d really recommend having is a stand (just so you don’t waste a ton of time leaning your phone against random things). This is the stand I use, and I love it! As far as video editing, I do all my editing in the Instagram Edits app or the native Instagram app itself. There’s a learning curve to figure it out initially, but once you do, it makes life (and posting) so much easier and so much more organized.
3. Share content from other trusted accounts. Don’t feel like you have to create all the content on your own. Follow other kidmin leaders and their ministry accounts for ideas and content. Find a few accounts who are working to support and encourage parents and kids in their faith, and share them to your stories or repost them (just be sure to credit and tag the original poster). Find the ones that fit best within your context and share!

If you want more ways to simplify your kidmin social media strategy so you can use this tool to connect beyond Sundays, join our next online workshop: Double-Tap Discipleship! In this 90-minute online interactive workshop, you’ll learn how to move past using social media as a digital billboard and begin using it as a discipleship tool that supports families where they already are. You’ll gain clarity, simplify your approach, and develop sustainable practices that align with your ministry values and capacity. Learn more and save your spot here.

And don’t forget to follow @deeperkidmin on Instagram, and be sure to check out our “Min Reel Ideas” Highlight for a library of ideas you can use right away!

This blog post is sponsored by one of our favorite mission organizations: Rice Bowls. Rice Bowls offers a simple and effective way to feed hungry kids around the world, and their Rice Bowl campaigns are the perfect service project for kids! Order rice bowl coin banks (Rice Bowls will send them to you for free here). Families fill them with coins and money, then SMASH THE BOWLS (everyone’s favorite part), and you return the money to Rice Bowls to use to feed kids around the world! Learn more about getting involved with Rice Bowls and hosting your own Rice Bowl campaign here.