3 Goals for Using Social Media to Partner With Parents in Children’s Ministry
For better or worse, social media is one of the main places today's parents spend their time. That means it is also one of the biggest opportunities children’s ministry leaders have to support, equip, and partner with families beyond Sunday morning.
The goal of kids ministry social media is not to entertain kids or keep up with trends, or even to go viral and grow your reach. It is to come alongside parents and remind them they are not alone in the work of discipling their children. When used intentionally, social media can build trust, offer encouragement, and create meaningful community with the families you serve.
So when thinking about your children's ministry social media, keep these 3 goals in mind:
1. Connect: build trust, clarity, and understanding
Remember that your audience on social media is the parents in your ministry, not...
